When it comes to growing your business, a strong brand photoshoot can set you apart. Patterson Custom Homes, a premier custom home builder in Orange County, booked a Southern California brand photoshoot to capture a mix of lifestyle images, employee headshots, and behind-the-scenes moments of their work. The final gallery reflects it all: polished yet approachable imagery that showcases not only Patterson’s work, but also the people and culture behind the brand.

A Brand Photoshoot in Orange County

For this session, we planned a mix of brand photos in multiple locations to tell the full story of Patterson Custom Homes. That included indoor and outdoor branding photos, professional headshots, and candid moments of the entire team — including Andrew, the founder. The first stop was a custom home in Corona Del Mar, CA, captured while still in the framing stage. Shooting on-site gave us the chance to highlight the company’s craft, attention to detail, and the exciting stage of building a dream home from the ground up.

From there, we moved to their offices in Newport Beach, CA, for a second look and more behind-the-scenes details of their business. The energy throughout the day was easygoing and collaborative — exactly what you want in a brand session.

Why a Brand Photoshoot Matters

A professional brand photoshoot goes beyond polished portraits — it creates a collection of images you can use across your website, social media, marketing, and press. By booking a Southern California brand photoshoot, Patterson Custom Homes now has:

• Employee headshots for consistent, professional representation across platforms.
  
• Lifestyle brand images showcasing teamwork and personality. (Check out the benefits of lifestyle branding!)
  
• Behind-the-scenes construction photos highlighting their work in progress.
  
• Office and team photos that bring approachability and authenticity to their brand.
  

Our four-hour session gave us the perfect amount of time to capture a wide variety of images, from headshots to lifestyle brand photos, without feeling rushed.

Why Multi-Location Branding Sessions Work So Well

One of the biggest benefits of a Southern California brand photoshoot is variety. Shooting in multiple locations and mixing in both lifestyle branding photos and professional headshots gives you content that works across every part of your business. From updating your website and team page, to creating social media posts that feel fresh — variety makes your investment go so much further.

I love collaborating with my clients to plan and visualize their brand session, so we can bring their vision to life. By incorporating different backdrops, outfits, and team portraits, you’ll walk away with a gallery that feels cohesive but never repetitive — giving you content that truly reflects your business and keeps your imagery feeling elevated all year long.

Ready to Book Your Own Brand Photoshoot?

If you’re a business owner in Orange County, Newport Beach, Corona Del Mar, or anywhere in Southern California, a brand photoshoot is one of the best ways to elevate your online presence. From updated employee headshots to brand photos that tell your story, you’ll walk away with a gallery you can use again and again.

As an Orange County brand photographer, I’d love to help you create branding photos that showcase your business, your people, and your unique style. Let’s plan a session that feels fun, collaborative, and true to your brand. Inquire here!

Check out more of my branding photography.