When you’re launching something new, your branding photos are one of the first ways people connect with you. Layla reached out as she was getting ready to open her brand new orthodontics office in Laguna Hills, California, and wanted a gallery that felt modern, professional, and welcoming. Together, we created images she can use across her website, social media, and marketing. They highlight the personality and care that make Crafted Orthodontics unique. Here’s a look at the details of our day together and how we brought her vision to life.

Southern California Branding Photos for a New Business Launch

This session was such a fun collaboration. We wanted her gallery to reflect both the professional side of her brand and her warm, friendly personality that makes patients feel instantly comfortable.

Before the session, we created a moodboard and brainstormed shot ideas together. We both brought props and creative concepts to the shoot, which made the day flow easily and kept the energy fun and collaborative. Layla’s enthusiasm for her new space was so contagious! It’s always such a joy to work with clients who are genuinely passionate about what they do.

The Brand Photography Package

We spent four hours together, photographing every part of the Crafted Orthodontics experience, from clean and modern interior details to product highlights and patient interactions. The time was perfect for capturing a wide range of shots without feeling rushed.

Layla also wanted a set of professional headshots, as well as more relaxed and creative portraits she could use for social media and marketing. These images show the heart behind the brand and give future patients a sense of who she is before they ever walk through the door.

Creating Content You Can Use Everywhere

Professional branding photos give you a library of images you can use across your all of your platforms. For Crafted Orthodontics, the final gallery included:

• Modern headshots for consistent, professional branding
  
• Lifestyle and candid photos to highlight connection and care
  
• Detail shots of products, signage, and office design
  
• Creative content for social media and future marketing
  

Having a mix of photos helps keep your content fresh and cohesive, no matter where you’re showing up online or in print.

Why I Love Brand Sessions

I love brand sessions because they give businesses the chance to bring their ideas to life in a way that feels authentic and intentional. There’s something so powerful about translating a brand’s personality, values, and vision into images that connect with clients and build awareness.

Watching a business step into its story, sometimes even seeing possibilities they hadn’t imagined, is one of the most rewarding parts of what I do. Thoughtful, well-crafted images can elevate a brand, create trust with clients, and capture the energy behind the people and ideas that make it special.

Client Love

“Karissa did an amazing job with my office brand photoshoot! She took the time to really understand my vision and even reviewed my inspiration Pinterest board beforehand. She was so understanding and flexible when we had a last-minute change, which I really appreciated. Karissa has such a natural way of making you feel comfortable in front of the camera. She truly captures your best. I couldn’t be happier with how everything turned out. I highly recommend her for anyone looking for a talented and thoughtful brand photographer!”

Ready to Plan Your Own Southern California Brand Photoshoot?

If you’re a business owner in Laguna Hills, Orange County, or anywhere in Southern California, a brand photoshoot is one of the best ways to tell your story and connect with your audience.

Whether you’re launching a new business, rebranding, or simply updating your website and marketing images, I’d love to help you create photos that feel intentional, creative, and completely you. Let’s plan your next brand photoshoot and bring your vision to life! Contact me here and check out more of my brand portfolio here! 

XO, Karissa

Want more Inspiration? Check out this other fun California brand shoot!