When it comes to building trust and creating meaningful connections with your clients, nothing does it better than candid and lifestyle branding photography. For Verve Chiropractic OC’s new Costa Mesa location, we captured a mix of retro-inspired vibes and real moments that truly reflect the essence of their brand.

Dr. Danielle Roach, owner of Verve Chiropractic, just opened her third location in Costa Mesa at the newly renovated Back Bay Center. Specializing in family, pregnancy, and pediatric chiropractic care, Verve offers a welcoming and relaxed experience that caters to both parents and kids. This photoshoot was all about showcasing the friendly staff, their beautiful space, and the genuine care they provide.

If you’re a small business owner in Costa Mesa or Orange County, here’s why branding photography can elevate your business and help you stand out.

A Retro-Inspired Brand Photoshoot

Verve Chiropractic’s brand gives a relaxed, casual, and retro-inspired vibe, perfectly reflected in their new Costa Mesa location.The office is warm and welcoming, with coffee, treats, and toys for kids—making it a stress-free space for families.

For this branding session, we focused on capturing:

• Candid Client Interactions: Highlighting Verve’s approachable and family-friendly vibe.

• Patient Adjustments: Showcasing the professionalism and care offered to their clients.

• Team at Work: Spotlighting the staff’s expertise and teamwork.

• Retro Aesthetic: Featuring the unique design of the new space to align with Verve’s brand identity.

• Team Headshots: Creating professional yet approachable portraits for the entire staff.

These types of photos help small businesses connect with their community, making their space feel familiar and inviting.

The Benefits of Lifestyle Branding Photography

If you’re a local business in Costa Mesa or Orange County, here’s how lifestyle branding photos can benefit your brand:

Build Trust with Clients

Candid photos show your business in action—your team working, engaging with clients, and providing real value. This makes your brand feel relatable and authentic.

Showcase Your Unique Space

A beautiful, thoughtfully designed space is a huge asset for your brand. By highlighting Verve’s retro design and inviting atmosphere, the photos convey their personality and professionalism.

Elevate Your Online Presence

High-quality branding photos can transform your website, social media, and marketing materials, helping your business stand out in the competitive Orange County market.

Tell Your Brand Story

Lifestyle photos capture the heart of your business, from your team’s expertise to the client experience. This allows potential clients to feel connected to your brand before they even visit.

Why Branding Photoshoots Are Essential for Small Businesses 

For Orange County small businesses like Verve Chiropractic, professional branding photography isn’t just a luxury—it’s a game-changer. Cohesive, high-quality photos create a polished visual identity that helps build trust and recognition with your audience. Authentic imagery also makes it easier to connect with clients on a personal level. Plus, branding photos can boost your local SEO by showcasing location-based images and optimizing your online presence with keywords like “Costa Mesa local business” and “Orange County small businesses,” improving your visibility in the community.

Costa Mesa Branding Photoshoots for Small Businesses

If you’re a business owner in Southern California, a branding photoshoot can take your business to the next level. Whether you’re showcasing a newly designed space, highlighting your team, or telling your brand story, professional photos will help you connect with clients in an authentic and memorable way.

Dr. Danielle Roach and the team at Verve Chiropractic are a perfect example of how lifestyle branding photography can reflect your business’s personality while enhancing your marketing efforts. From retro design details to candid moments of care, this session captured the essence of their brand.

Ready to Elevate Your Business with Fun, Candid Branding Photography?

Whether you’re a small business owner in Costa Mesa or anywhere in Orange County, let’s work together to create photos that showcase your brand and help you connect with your dream clients.

If you’re interested in a brand shoot that’s a little retro and a lot of fun, reach out! Let’s create some magic. 

XO, Karissa

Check out more lifestyle branding photos from this small business branding session!